Launch Center

Milestones

1. 1. Done · Complete

   Product freeze (RC)

   Studio, auth, credits, MoR scaffolding, SEO, Help Center shipped as v1.0.0 RC.

2. 2. In progress · In progress

   Commercial wiring

   Paddle config present; live purchase→credits E2E and live Fal generation still unproven on production.

3. 3. Done · Sprint 9

   GTM launch system

   Launch Center, campaigns, acquisition, assets, roadmap, feedback portal, executive readiness shipped.

4. 4. Planned · Planned

   Paid acquisition start

   Google Ads / Meta Ads structures ready; no live spend or fabricated ROAS until ads accounts + creative approved.

5. 5. Planned · Planned

   Press & Product Hunt

   Press kit guide and PH campaign plan exist; no fabricated rankings or coverage claims.

Launch checklist

Public view of launch tasks. Internal-only blockers are summarized separately for founders/admins.

• Production web deploy (Vercel)

  rtasstudio.com serves marketing + app surfaces.

  Evidence: Live apex domain + /api/health

  Done

  Owner: ops

• Postgres / Prisma production

  Supabase pooler connected for serverless.

  Done

  Owner: engineering

• Observability (Sentry / analytics sinks)

  Public health may report analytics/sentry false until wired.

  Evidence: Analytics architecture documented; vendor sinks Ready for Integration

  In progress

  Owner: engineering

• Paddle webhook fail-closed signatures

  Unsigned webhooks rejected in production.

  Evidence: Phase 12 probe: 401 Invalid signature

  Done

  Owner: engineering

• Auth gates on Studio / generate / checkout

  Unauthenticated generate/checkout return 401.

  Done

  Owner: engineering

• Admin routes secret-protected

  RTAS_ADMIN_SECRET required for admin APIs and dashboards.

  Done

  Owner: engineering

• CSP enforcement (vs Report-Only)

  CSP remains Report-Only pending embed QA.

  Planned

  Owner: engineering

• Brand positioning & ICP docs

  Phase 13 Sprint 1 messaging pack.

  Evidence: marketing/*.md

  Done

  Owner: marketing

• Launch Center + campaign plans

  Structures for organic + paid channels without fake metrics.

  Evidence: /launch, /launch/campaigns

  Done

  Owner: marketing

• Launch asset library populated

  Real logos linked; screenshots/press media labeled when missing.

  Evidence: /launch/assets — placeholders remain for PNG/screenshots/media kit ZIP

  In progress

  Owner: marketing

• Product Hunt launch day runbook

  Plan only — no fabricated PH rank.

  Planned

  Owner: marketing

• Public pricing ($5 / $89 / $249)

  Tester, Standard, Premium on /pricing.

  Done

  Owner: sales

• Enterprise / demo lead capture

  Commercial lead forms + CRM persistence.

  Evidence: /enterprise, /demo, EnterpriseLead

  Done

  Owner: sales

• Partners & affiliate applications

  Open tracks with zero invented partner logos.

  Evidence: /partners

  Done

  Owner: sales

• Help Center + FAQ + billing help

  Customer Success surfaces live.

  Done

  Owner: support

• Feedback portal with status + votes

  Store securely; no fake vote counts.

  Evidence: /feedback + CustomerFeedback/FeedbackVote

  Done

  Owner: support

• Support email routing (contact@)

  Resend / Forward Email for rtasstudio.com aliases.

  Done

  Owner: ops

• Terms, Privacy, Refund policies

  Paddle MoR-required policy pages.

  Done

  Owner: founder

• Public roadmap published

  Honest Completed / In Progress / Planned / Under Review.

  Evidence: /roadmap

  Done

  Owner: founder